| RABA'S FALL EDUCATION SERIES ANNOUNCED |
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RABA Education Series will include three programs, on "Social Networking Tools for You and Your Small Business." The events will be held on: Monday, October 5, Wednesday, Oct. 21, and Wed, Nov. 11, from 7 - 8:30 pm, at the Richmond Free Library. All RABA members will receive an eblast and flier, announcing these events. For more information or to register, contact Sherry Daniels, the program's organizer, at
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or 434-3979 (after 4 pm or 343-1383 - cell). Single Session is $15 (RABA Member ) or $20 (Non-RABA Member). If attending all three sessions, cost is $40 (RABA Member) or $55 (Non-RABA Member), which includes a "Series Discount." Please make your check payable to RABA and return to RABA, c/o Sherry Daniels, 519 Wortheim Lane, Richmond, Vermont 05477. Space is limited, so sign up early!
SESSION 1: Twitter, Flickr, and Facebook--Oh My! Everyone talks about social networking as an essential way to reach customers and build brand identity. But first things first: do you have a communications strategy? Who are your customers? What do you wan them to do? Do you have an email list and ways to build it? Are you able and willing to spread your marketing dollars to build social networks? With answers to these questions, you may be ready to integrate social media tools such as Twitter and Facebook as you market your products and brand. We'll review the building blocks of communications strategy and look at the ways social networking can fit into your mix. Get the resources you need to expand your reach and impact. Speaker: Lauren-Glenn Davitian, CCTV Center for Media & Democracy
SESSION 2: Websites That Sell: Secrets of Success What's the difference between a me-too website and a Web presence that really produces results for your business? In this session we'll talk about techniques for online promotional strategy, including social media. Underperforming websites are common, and we'll examine some of the frequent causes and solutions. Bring your Web addresses to the session for a "lightening round" critique, time permitting. Speaker: Greg Brand, Bluehouse Group, Inc.
SESSION 3: Understanding the Value of Online Media & Social Networks for You & Your Business: An Overview of the Changing Landscape
Wed., November 11, 2009; 7 - 8:30 pm at the Richmond Free Library Have you been wondering what LinkedIn, Facebook, Twitter, Blogs, YouTube, Flikr, or any of the other social networking and online media sites have to do with you and your business? If you've answered yes, then here's a chance for you to take a peek under the hood, learn what these social networking tools do, and how you may want to get involved. Speaker: Steven Shepard, Shepard Communications Group
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